{"id":41,"date":"2015-05-25T12:08:50","date_gmt":"2015-05-25T12:08:50","guid":{"rendered":"http:\/\/wp.shiftactive.com\/sero\/?page_id=41"},"modified":"2025-09-20T14:19:42","modified_gmt":"2025-09-20T14:19:42","slug":"about","status":"publish","type":"page","link":"https:\/\/serocolombia.com\/en\/about\/","title":{"rendered":"Who we are"},"content":{"rendered":"<div class=\"row  \" ><div class=\"container\"><div class=\"row row-edge\">\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<div id=\"cherry-posts-list-4\" class=\"cherry-posts-list template-posts_2 row post_3 \"><div class=\"cherry-posts-item col-xs-12 col-sm-12 col-md-12 col-lg-12 post-item item-0 odd\"><div class=\"inner cherry-clearfix\"><h2 class=\"post-title\"><a href=\"https:\/\/serocolombia.com\/en\/who-we-are\/who-we-are\/\" title=\"Who we are\">Who we are<\/a><\/h2>\r\n<div class=\"post-content part\">SERO is an agribusiness specializing in freeze-drying of fruits and vegetables. Our portfolio and capabilities include both ingredients for the food industry, as well as complete packaging services of finished product for retail customers around the world.<\/div>\r\n<a href=\"https:\/\/serocolombia.com\/en\/who-we-are\/who-we-are\/\" class=\"btn btn-default\">read more<\/a><\/div><\/div><div class=\"cherry-xs-clear cherry-sm-clear cherry-md-clear cherry-lg-clear\"><\/div><!--\/.cherry-posts-item--><\/div><!--\/.cherry-posts-list-->\n<\/div>\n<div class=\"cherry-spacer  \" style=\"height:49px;\"><\/div>\n<\/div><\/div><\/div>\n<div class=\"row box_1 \" ><div class=\"cherry-box   box-670\"><div class=\"inner\"><div class=\"container\"><div class=\"row row-edge\">\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<h2 style=\"text-align: center;\">\u00bfWhat sets SERO Colombia apart?<\/h2>\n<\/div>\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<div id=\"cherry-posts-list-5\" class=\"cherry-posts-list template-posts_3 row post_4 \"><div class=\"cherry-posts-item col-xs-12 col-sm-12 col-md-4 col-lg-4 post-item item-0 odd\"><div class=\"inner cherry-clearfix\"><figure class=\"post-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"134\" src=\"https:\/\/serocolombia.com\/wp-content\/uploads\/2015\/02\/1.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" \/><\/figure>\r\n<h3 class=\"post-title\"><a href=\"https:\/\/serocolombia.com\/en\/what-we-offer\/premium-quality\/\" title=\"Reliability\">Reliability<\/a><\/h3>\r\n<div class=\"post-content part\">We are committed to becoming our client\u2019s preferred alternative through outstanding quality and service with every order. We are determined to serving customers worldwide and develop long term relationships<\/div><\/div><\/div><div class=\"cherry-xs-clear cherry-sm-clear\"><\/div><!--\/.cherry-posts-item--><div class=\"cherry-posts-item col-xs-12 col-sm-12 col-md-4 col-lg-4 post-item item-1 even\"><div class=\"inner cherry-clearfix\"><figure class=\"post-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"134\" src=\"https:\/\/serocolombia.com\/wp-content\/uploads\/2015\/02\/2.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" \/><\/figure>\r\n<h3 class=\"post-title\"><a href=\"https:\/\/serocolombia.com\/en\/what-we-offer\/trazabilidad\/\" title=\"Traceability\">Traceability<\/a><\/h3>\r\n<div class=\"post-content part\">We have the appropriate systems in place to trace our products from our origin to their application. We work together with our suppliers in their agricultural programs, looking for Best Practices, clean agriculture and proper care for the environment.<\/div><\/div><\/div><div class=\"cherry-xs-clear cherry-sm-clear\"><\/div><!--\/.cherry-posts-item--><div class=\"cherry-posts-item col-xs-12 col-sm-12 col-md-4 col-lg-4 post-item item-2 odd\"><div class=\"inner cherry-clearfix\"><figure class=\"post-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"134\" src=\"https:\/\/serocolombia.com\/wp-content\/uploads\/2015\/02\/3.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" \/><\/figure>\r\n<h3 class=\"post-title\"><a href=\"https:\/\/serocolombia.com\/en\/what-we-offer\/calidad-como-cultura\/\" title=\"Quality as a culture\">Quality as a culture<\/a><\/h3>\r\n<div class=\"post-content part\">From our inception we have embedded in our company a culture of continuous improvement and the highest quality for products and services. Every production batch undertakes strict quality control monitoring, in line with our world Quality Control Certifications.<\/div><\/div><\/div><div class=\"cherry-xs-clear cherry-sm-clear cherry-md-clear cherry-lg-clear\"><\/div><!--\/.cherry-posts-item--><\/div><!--\/.cherry-posts-list-->\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<div class=\"row  \" ><div class=\"container\"><div class=\"row row-edge\">\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<div class=\"cherry-spacer  \" style=\"height:79px;\"><\/div>\n<\/div>\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<h2 style=\"text-align: center;\">About us<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fJ7qWi026ps\" width=\"700\" height=\"395\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\"><\/div>\n<h2 style=\"text-align: center;\">Quality Assurance<\/h2>\n<\/div>\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12 corr_lh\">\n<p style=\"text-align: center;\">SERO has a robust quality system. With many years of research, an in-house laboratory for new product development and quality assurance, SERO works closely with customers in many countries worldwide. Our production of freeze-dried (lyophilized) fruits is certified under the food safety system FSSC22000 as per GFSI, organic production following  NOP\/EU standards, as well as OK Kosher certification.<br \/>\nThe team at SERO COLOMBIA is highly skilled, motivated, and committed towards the assurance of quality safe food products.<\/p>\n<\/div>\n<div class=\"col-xs-12 col-sm-12 col-md-3 col-lg-offset-1\">\n<div class=\"cherry-list font-icon cherry-list_3355  list_5 \">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-752\" src=\"https:\/\/www.serocolombia.com\/wp-content\/uploads\/2015\/05\/check.png\" alt=\"check\" width=\"20\" height=\"16\" \/>   FSSC2200<\/p>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-sm-12 col-md-4\">\n<div class=\"cherry-list font-icon cherry-list_9472  list_5 \">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-752\" src=\"https:\/\/www.serocolombia.com\/wp-content\/uploads\/2015\/05\/check.png\" alt=\"check\" width=\"20\" height=\"16\" \/>   Organic Production NOP\/EU<\/p>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-sm-12 col-md-3\">\n<div class=\"cherry-list font-icon cherry-list_9963  list_5 \">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-752\" src=\"https:\/\/www.serocolombia.com\/wp-content\/uploads\/2015\/05\/check.png\" alt=\"check\" width=\"20\" height=\"16\" \/>   OK Kosher<\/p>\n<\/div>\n<\/div>\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<div class=\"cert-logos\">\n<span class=\"indivisible-group\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.serocolombia.com\/wp-content\/uploads\/2020\/01\/logo-global-std-400-300x300.png\" alt=\"global-std-certification\" width=\"100\" class=\"alignnone size-medium wp-image-2206\" \/> <img decoding=\"async\" src=\"https:\/\/www.serocolombia.com\/wp-content\/uploads\/2020\/01\/logo-fssc22000-600-300x56.png\" alt=\"fssc22000-certification\" width=\"150\" class=\"alignnone size-medium wp-image-2205\" \/> <img decoding=\"async\" src=\"https:\/\/www.serocolombia.com\/wp-content\/uploads\/2025\/09\/ANAB-17021-400-2025--300x256.jpg\" alt=\"anab-certification\" width=\"110\" class=\"alignnone size-medium wp-image-24746\" srcset=\"https:\/\/serocolombia.com\/wp-content\/uploads\/2025\/09\/ANAB-17021-400-2025--300x256.jpg 300w, https:\/\/serocolombia.com\/wp-content\/uploads\/2025\/09\/ANAB-17021-400-2025-.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.serocolombia.com\/wp-content\/uploads\/2020\/01\/logo-usda-400-300x300.gif\" alt=\"usda\" width=\"100\" height=\"100\" class=\"alignnone size-medium wp-image-2203\" \/> <img decoding=\"async\" src=\"https:\/\/www.serocolombia.com\/wp-content\/uploads\/2024\/04\/logo-co-bio-sero2-300x240.png\" alt=\"co-bio-140\" width=\"100\" class=\"alignnone size-medium wp-image-18329\" srcset=\"https:\/\/serocolombia.com\/wp-content\/uploads\/2024\/04\/logo-co-bio-sero2-300x240.png 300w, https:\/\/serocolombia.com\/wp-content\/uploads\/2024\/04\/logo-co-bio-sero2.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.serocolombia.com\/wp-content\/uploads\/2020\/01\/logo-kosher-400-300x300.jpg\" alt=\"kosher\" width=\"100\" height=\"100\" class=\"alignnone size-medium wp-image-2204\" \/>\n<\/div>\n<div class=\"cherry-spacer  \" style=\"height:62px;\"><\/div>\n<\/div>\n<\/div><\/div><\/div>\n<div class=\"row parallax_4 \" ><section class=\"parallax-box image-parallax-box \" style=\"min-height: 300px\"><div class=\"parallax-content\"><div class=\"container\"><div class=\"row row-edge\">\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<h2 style=\"text-align: center;\">Social Responsibility<\/h2>\n<\/div>\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<p style=\"text-align: center;\">We support governmental initiatives and work conjunctively with local authorities, local businesses<br \/>\nand citizens subscribing to fair trade and responsible farming.<\/p>\n<p><a class=\"btn1\" href=\"https:\/\/www.serocolombia.com\/en\/servicios\/compromiso-social\/\">FIND OUT MORE<\/a><\/p>\n<\/div>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"parallax-bg\" data-parallax-type=\"image\" data-img-url=\"https:\/\/www.serocolombia.com\/wp-content\/uploads\/2016\/10\/parallax_pic4.jpg\" data-speed=\"5.5\" data-invert=\"1\" ><\/div><\/section><\/div>\n<div class=\"row  \" ><div class=\"container\"><div class=\"row row-edge\">\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<div class=\"cherry-spacer  \" style=\"height:79px;\"><\/div>\n<\/div>\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<h2 style=\"text-align: center;\">Our mission<\/h2>\n<\/div>\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<p>Our mission is to contribute to healthy eating habits, enabling access to natural, functional and convenient food while ensuring the highest quality and food safety standards. Our aim is to empower people, their natural talents and capability for innovation, and to share Colombia\u00b4s quality produce with the world.<\/p>\n<div id=\"cherry-posts-list-6\" class=\"cherry-posts-list template-posts_4 row post_5 \"><div class=\"cherry-posts-item col-xs-12 col-sm-12 col-md-6 col-lg-6 post-item item-0 odd\"><div class=\"inner cherry-clearfix\"><figure class=\"post-thumbnail\"><a href=\"https:\/\/serocolombia.com\/en\/mision_espanol\/relaciones-con-clientes-e-innovacion\/\" title=\"Developing relationships through innovation\" class=\"post-thumbnail_link\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/serocolombia.com\/wp-content\/uploads\/2015\/09\/sero10b-a-144x144.jpg\" class=\"attachment-cherry-post_2 size-cherry-post_2 wp-post-image\" alt=\"\" srcset=\"https:\/\/serocolombia.com\/wp-content\/uploads\/2015\/09\/sero10b-a-144x144.jpg 144w, https:\/\/serocolombia.com\/wp-content\/uploads\/2015\/09\/sero10b-a-150x150.jpg 150w, https:\/\/serocolombia.com\/wp-content\/uploads\/2015\/09\/sero10b-a-197x197.jpg 197w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/a><\/figure>\r\n<div class=\"block_info\">\r\n<div class=\"post-excerpt\"><span>Developing relationships\r\n<\/span><br> \r\n through innovation<\/div>\r\n\r\n<\/div><\/div><\/div><div class=\"cherry-xs-clear cherry-sm-clear\"><\/div><!--\/.cherry-posts-item--><div class=\"cherry-posts-item col-xs-12 col-sm-12 col-md-6 col-lg-6 post-item item-1 even\"><div class=\"inner cherry-clearfix\"><figure class=\"post-thumbnail\"><a href=\"https:\/\/serocolombia.com\/en\/mision_espanol\/cadenas-de-abastecimiento-justas-y-eficientes\/\" title=\"Efficient and Fair Supply Chain\" class=\"post-thumbnail_link\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/serocolombia.com\/wp-content\/uploads\/2015\/09\/sero11a--144x144.jpg\" class=\"attachment-cherry-post_2 size-cherry-post_2 wp-post-image\" alt=\"\" srcset=\"https:\/\/serocolombia.com\/wp-content\/uploads\/2015\/09\/sero11a--144x144.jpg 144w, https:\/\/serocolombia.com\/wp-content\/uploads\/2015\/09\/sero11a--150x150.jpg 150w, https:\/\/serocolombia.com\/wp-content\/uploads\/2015\/09\/sero11a--197x197.jpg 197w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/a><\/figure>\r\n<div class=\"block_info\">\r\n<div class=\"post-excerpt\"><span>Efficient and Fair<\/span><br>\r\nSupply Chain<\/div>\r\n\r\n<\/div><\/div><\/div><div class=\"cherry-xs-clear cherry-sm-clear cherry-md-clear cherry-lg-clear\"><\/div><!--\/.cherry-posts-item--><\/div><!--\/.cherry-posts-list-->\n<\/div>\n<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-12\">\n<div class=\"cherry-spacer  \" style=\"height:39px;\"><\/div>\n<\/div>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/serocolombia.com\/en\/wp-json\/wp\/v2\/pages\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serocolombia.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/serocolombia.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/serocolombia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/serocolombia.com\/en\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":5,"href":"https:\/\/serocolombia.com\/en\/wp-json\/wp\/v2\/pages\/41\/revisions"}],"predecessor-version":[{"id":24749,"href":"https:\/\/serocolombia.com\/en\/wp-json\/wp\/v2\/pages\/41\/revisions\/24749"}],"wp:attachment":[{"href":"https:\/\/serocolombia.com\/en\/wp-json\/wp\/v2\/media?parent=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}